The TriBeCa Coffee Company was founded by Martin Fitzgerald and Dale Mazon, who met in Mazon's small coffee shop in the central business district of Pretoria in 1996. From these modest beginnings, the friends wrote the TriBeCa success story, bravely following their pioneering spirit as businessmen. The company's unmistakable identity and warm, playful character has grown from the duo's natural flair as restauranteurs. Today the brand lives as a large scale, state-of-the-art coffee roastery and a countrywide network of fifty-five cafés, employing more than a thousand people. Steering TriBeCa in an unorthodox and passionate way, Mazon and Fitzgerald have built a business that is as bold, adventurous and sophisticated as the fresh flavours that abound in their trendy cafés.