Luxury boutique hotel and wine estate seeks a Marketing & Sales Manager with expertise in the Hospitality & Tourism sectors
As head of marketing and sales you are responsible to develop and foster business through pro-active direct sales, marketing, telemarketing, direct mail, appointment calls to DMC’s and tour Operators as well as arranging and hosting site-inspections and educational stays to the hotel. You will also develop strategic action plans for the hotel to drive measurable, incremental sales revenue. You will maintain existing trade relations and grow emerging markets and opportunities through a mix of trade, social, direct and digital marketing and sales efforts
You will also work closely with the reservations department, to develop strategies to maximise REVPAR and grow market share.You will be responsible for planning, developing and implementing all sales, marketing, communication strategies and public relations activities. To increase brand awareness, communicate promotions to all relevant target markets, address hotel business needs and meet the overall communication strategy that comprises three aspects: wine, food and accommodation. Coordinates at the strategic and tactical levels with the appropriate internal staff of La Petite Ferme and outsourced companies. Finally, the position reports to the Executive management team.
This position participates with the management staff in charting the direction of the organization, assuring its accountability to all constituencies, and ensuring its effective operation.
Sales and marketing responsibilities and duties:
Well presented with excellent communications skills both written and verbally
Be able to work independently and within a team
Must have own reliable car with a valid drivers' license-specific requirement
Excellent organisational and planning skills
Superior project management and time management skills
Strong knowledge and understanding of current trends in digital media/social media
Knowledge in web-design/graphic is a bonus
Strong analytical skills to understand key business indicators and competitive trends and develop approaches to these challenges
An advanced level of computer literacy with special focus on hospitality data use systems, as well as, Microsoft Excel, Word, PowerPoint and Outlook
Must be proactive and curious
A passion for the industry, have a positive attitude and the ability to think out of the box
Humble, yet driven with a track record of performance.
Fluent in English
Being reliable and trustworthy
Always ready to help and assist
Ready for a new challenge in life and a long term involvement in his/her future job.
Extensive experience (minimum 6-10 years) representing a luxury hospitality brand in marketing and sales
Relevant diploma or degree in hotel/hospitality sales &Marketing / Travel and Tourism
To apply, please submit your CV before close of business 30 September 2020. ONLY successful applicants will be contacted.